REPRINT: A Printer's Playbook

By Welson Ang (洪伟胜)

The first playbook written for a printer, by a printer.

Welson Ang started with $5,000, a penknife, and one table in a relative's 64-square-foot office. He didn't know paper came in cut sizes. Today, he runs a 100% online print operation, built PriceCal — a Print Commerce System used by 300+ print shops across 15 countries — and has met over 1,000 print business owners from Singapore to Saudi Arabia.

This is his unfiltered story. The debt. The divorce. The electricity getting cut off. The staff who left. The customers who ghosted. And the systems he built — one painful lesson at a time — to make sure it never happened again.

REPRINT is not a textbook. It's a founder's playbook — written the way Welson talks: direct, honest, and with the kind of hard-earned wisdom that only comes from doing it wrong first.

Whether you're a printer, designer, broker, or any SME owner stuck in a traditional industry wondering how to go digital — this book was written for you.

🚚 Order now — shipping starts August 2026. Limited quantity for the first print run. Once it's gone, it's gone. Get yours before the reprint.

━━━━━━━━━━━━━━━━━━

CONTENTS

PART 1: PRINT — The First Print

1. The Penknife and the Press

2. The Print Industry Is Not Dying

3. No Price, No Sale

PART 2: WRONG — What's Broken

4. The Five Words That Cost Me $20,000

5. Stop Chasing Ghosts

6. We Are Printers, Not Bankers

7. Target the Purchaser, Not the Boss

8. Stand Out or Get Out

9. Making Money Using Other People's Machines

10. The Reseller Army

11. Turn Your Staff Into Partners, Not Competitors

12. Are You Helping Your Staff or Are They Helping You?

PART 3: REPRINT — The Corrected Version

13. Why 99% of Print Websites Fail

14. The System Nobody Knew I Was Building

15. When My Resellers Stopped Selling

16. Your Store That Never Sleeps

PART 4: WIN — The Result

17. The World Has Changed — Have You?

18. Crossing Borders

19. This Is How I Win

20. Who Will Run Your Business When You Stop?

21. The Reprint

━━━━━━━━━━━━━━━━━━

Who is this book for?

Print shop owners who feel stuck. Printers still quoting manually over WhatsApp. Second-generation printers wondering whether to carry on. Designers, brokers, and freelancers selling print. Any SME owner in a traditional industry trying to figure out how to go digital without losing what makes their business work.

Endorsed by leaders across the print and tech ecosystem — HitPay, Konica Minolta, Pacdora, Malaysia Digital Printers Association, Malaysia Printers Association, KPP-Antalis Group, Excard Corporation, and more.

📖 280 pages | Paperback | A5 Size

📦 ISBN: 978-981-94-6916-1

"Printing saved my life. Now I want to save printing."

— Welson Ang